Although COVID-19 concerns have waned, regular home cleaning continues to be important for most consumers. Moreover, there is a close association between good home cleaning and health prevention, especially in households with children and increasingly pets, with the latter becoming a more integral part of the family.
During the COVID-19 pandemic, many consumers discovered the functionality of products designed for cleaning and removing specific stains. This growing consumer demand for more specific cleaning solutions led to the roll-out of such products on a mass scale from both brands and private label.
The younger generations of Dominicans, especially millennials and Generation Z, are more interested in buying products that claim to be environmentally friendly. In turn, manufacturers are responding with more sustainable offerings, such as Cif anti-grease cleaner with biodegradable cleaning agents or the glass cleaner Mr Musculo in bottle format that is made from 25% recycled plastic.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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