The strong consumer focus on convenience and products that reduce the amount of time and effort spent on household chores will continue to influence demand in surface care over the forecast period. The return of hectic lifestyles in the wake of the pandemic and the shrinking of household sizes will benefit multi-functional products that can be used to clean a variety of different surfaces in the home.
With the end of the COVID-19 crisis, there is a resurgence of interest in environmentally-friendly products, which was a trend before the pandemic. Over the forecast period, consumers are expected to once again focus on sustainable products which have less of an environmental impact and packaging made from recyclable and/or recycled materials.
Surface care products are considered basic consumer goods in Croatia. Despite shrinking budgets and rising prices, consumers can only reduce their purchases of these products to an extent as many are essential items for household cleanliness and hygiene.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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