Over the forecast period surface care in North Macedonia is projected to record minimal yet stable volume sales growth and slowing current value growth. All surface care product areas are set to see stable performances as their growth will largely be related to innovation and significant new product development activities by leading category players.
Standard floor cleaners will enjoy the fastest retail volume growth throughout the forecast period, while home care wipes and floor cleaners will see the highest current value growth. The continued expansion of home and office space will lead to increased floor areas, naturally pushing demand for standard floor cleaners as consumers will seek out products for maintenance.
Thanks to market saturation scouring agents will post the slowest volume sales growth within surface care over the forecast period, followed by window/glass cleaners. The trend of increased preference for home surfaces made from delicate and sophisticated materials will continue over the forecast period, undermining consumer demand for products within scouring agents, which are seen as very abrasive and invasive.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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