A prolonged continuation of the highly inflationary environment of 2022 and 2023 would place further strain on household budgets. This would be likely to change consumer behaviour and influence the purchasing decision-making process.
Addressing household sustainability concerns remains a key innovation driver among surface care players. More and more consumers in Denmark expect manufacturers to demonstrate their sustainability credentials.
More and more Danish consumers avoid using conventional surface care products. As the focus on preventive health extends to ingredient make-up, consumers want to avoid the use of harmful chemical compositions, seeking surface care products that alleviates these concerns.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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