Outside of the major brands, there are two brands that have stood out as growing well in surface care. One is Utamaro Cleaner from Toho Co Ltd.
Generally speaking, private label lines are weak in surface care in Japan. One reason is probably the huge acknowledgment of and trust in major companies and brands.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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