In the forecast period, a pivotal and transformative trend is set to shape consumer behaviours and redefine product preferences – the heightened emphasis on hygiene consciousness and germ awareness. This evolving paradigm underscores a collective shift in societal consciousness towards a more proactive and vigilant approach to maintaining personal and environmental cleanliness.
In the dynamic landscape of surface care, one of the keys to success I the forecast period is expected to be the art of scent innovation. This strategic shift in product development is deeply rooted in the distinctive consumer behaviour of the Thai market, where the preference for captivating scents takes precedence over other considerations.
The forecast period is set to see a nuanced trend in the surface care landscape, particularly concerning oven cleaners and scouring agents, as these categories are anticipated to experience no or only limited retail volume growth. This can be attributed to prevailing behaviours amongst most Thais, as a preference for using a single multipurpose home care product to address diverse cleaning needs has emerged as the dominant pattern.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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