Looking ahead, surface care is projected to continue its moderate year-on-year growth over the forecast period, with overall volume and value sales maintaining a relatively balanced relationship. Local consumers are expected to remain price-sensitive, at least in the short term.
Despite regular new product launches, innovations and enhancements, surface care remains a relatively traditional category, with local consumers often remaining loyal to their preferred products, brands, manufacturers and, in particular, distribution channels. Over the forecast period, it is expected that supermarkets will continue to lead surface care sales; however, while local consumers will continue to prefer shopping for their cleaning products on a need-to-buy basis during their regular grocery shopping trips, e-commerce is likely to continue growing steadily, albeit from a low base.
As consumer concerns increasingly focus on sustainability and eco-friendliness, products that are perceived as wasteful or potentially harmful to human health and the environment are expected to continue losing appeal. For instance, despite their convenience, wipes are expected to be widely replaced with reuseable options.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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