In recent years, there has been growing awareness in Brazil that owning pets requires additional cleaning in the home, while consumers are increasingly concerned about the potentially hazardous substances contained in surface care products, and their impact on cats and dogs. According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 71% of Brazilian online consumers responded that they own pets that live in the home or in their gardens.
According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2023, 28.6% of global online consumers consider strong and well-known brands as an influential product feature for household essentials, compared to 34.
Over the forecast period, surface care’s performance in Brazil should be strongly influenced by the positive results of multi-purpose cleaners and home care disinfectants, given the relevance of these products in terms of overall share. In addition, bathroom cleaners and window/glass cleaners should also present stronger performances above the average, thereby also influencing volume growth.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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