As seen across other home care categories, "green" trends are set to influence developments in surface care, particularly so regarding ingredients used. This is also creating opportunities for "green" brands and product lines, which currently have a relatively low penetration in surface care in Greece.
Volume growth will continue to be somewhat hindered by category maturity and the low purchasing power of consumers. For example, multi-purpose cleaners is a notable category when it comes to size and demand, however, by these very definitions, sales already have strong penetration which somewhat limits ongoing growth.
Despite the overall gloomy outlook, practical factors will continue to benefit specific categories. For example, as seen with the success of Viakal in descalers, despite the high prices commanded.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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