Surface care is predicted to maintain a positive performance over the forecast period in Egypt, driven by population expansion, urbanisation, and increased health consciousness. Products with disinfecting features are likely to gain share, influencing sales of both surface care focused on more specific tasks, as well as those for general cleaning, thereby driving further demand for multi-purpose cleaners and home care disinfectants.
The most popular product type in surface care, multi-purpose cleaners, is predicted to remain a strong performer over the forecast period. The popularity, and anticipated strong performance, of multi-purpose cleaners is due to its perceived ease-of-use, flexibility and reasonable price points.
Heightened awareness of the importance of health, hygiene and sanitation in the wake of the pandemic has encouraged local consumers to choose products with antiseptic and disinfectant characteristics. As a result, the competitive landscape of surface care is predicted to experience increased rivalry and rebranding as players try to meet changing consumer demands.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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