The surface care category has little hope of seeing volume sales growth over the forecast period. Post-pandemic, consumers are spending less time at home, undermining demand for surface care products.
Though local consumers prioritise convenience over sustainability in surface care, players will continue to invest in innovation along sustainable lines in order to improve their image and bring value. As such, packaging is set to become increasingly eco-friendly during the forecast period.
Though multi-purpose cleaners suffered some of the category’s deepest declines in terms of volume sales in 2022 and 2033, the segment is set to outperform all other category members in terms of growth during the forecast period, with the exception of oven cleaners. For consumers, multi-purpose cleaners appeal through low cost and high convenience.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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