Disposable incomes and price stabilisation across the forecast period, will encourage a recovery in retail volume sales. Despite disposable income recovery, many consumers are expected to pay greater attention to prices, including discounts, promotions and private label goods, especially those that offer an appealing price-quality ratio.
Surface care is expected to continue facing rising competition from other offerings within home care. For example, surface care that offers disinfecting properties will face competition from home care disinfectants.
The four international brands that have long been the leading names in surface care, have faced few serious challenges to their strong position. During 2023, Cif by Unilever, Pronto by SC Johnson & Son, Mer by Henkel and Cillit Bang by Reckitt Benckiser remained well out in front of the chasing pack, with each of these well-known brands generating around 10% of category sales.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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