While specialised types like bathroom cleaners, floor cleaners, drain openers and window/glass cleaners are set to continue to gain traction, home care disinfectants and multi-purpose cleaners are projected to remain most in demand over the forecast period. Consumers are inclined to buy multi-purpose cleaners and home care disinfectants in line with higher awareness of the need for cleanliness and hygiene.
The anticipated buzzwords for marketing and promoting brands during the forecast period are "100% germ and virus protection." Increasing awareness of surface care brands and an expanding middle class are predicted to propel demand.
Rural consumers are expected to be more aware and accepting of general and specialised surface care brands in the forecast period. Heightened awareness of the importance of cleanliness and hygiene was also a factor in rural areas following the COVID-19 outbreak.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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