Due to predictions for further price increases driven by high inflation, local consumers are likely to shift their preferences towards more budget-friendly surface care products, potentially leading to greater demand for local brands and private label. This change, particularly noticeable in home care disinfectants, is poised to bolster the market presence of local brands.
The lasting impact of the pandemic is evident in the enduring changes in consumer behaviour and priorities, and thus, the heightened focus on cleanliness, hygiene, and overall wellbeing is expected to continue. These shifts in consumer behaviour are anticipated to provide ongoing support to surface care in the foreseeable future.
The increasing demand for premium surface care in the United Arab Emirates reflects a consumer willingness to invest in solutions that offer superior performance and enhanced benefits. This trend provides a significant opportunity for players to introduce and promote premium surface care products tailored to the market.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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