Kitchen cleaners continue to grow in 2023, with sales supported by strong consumer acceptance and a wider variety of products in the market. Being produced locally, the category also benefits from offering consumers budget-friendly prices.
Unilever Andina is expected to remain the leading company in surface care over the forecast period, with sales supported by advertising efforts on social media platforms such as Facebook and Instagram. Alicorp will retain its second place, expanding its sales going forward.
Promotional campaigns have been a key driver of surface care products over the review period by creating awareness and stimulating trial at point of sale. Consumers are typically rewarded with gifts such as wipes, a product refill offer at lower prices, or a sample of other surface care products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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