Surface care is expected is maintain a healthy performance in retail volume and current value terms during the five years to 2028, although the rate of growth will slow as the forecast period progress. Changing consumer lifestyles, driven by higher living standards and increasing urbanisation, will lead to a greater reliance on convenient and effective cleaning solutions, including surface care products that are easy to use or serve multiple purposes.
Antibacterial properties are expected to remain in high demand in surface care products in Vietnam, due to habits formed by the pandemic. Alongside this, insect-repelling qualities are also becoming standard within the category.
Shopping behaviour will continue to evolve during the forecast period, with consumers increasingly preferring to purchase multiple home care products simultaneously within one store. This will facilitate a shift from small local grocers to modern grocery outlets, such as supermarkets or convenience stores, even in rural areas.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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