Polishes will witness minimal volume sales growth and moderate current value growth over the forecast period. Thanks to rising consumer demand for furniture polish the overall category is set to turn in a more impressive performance than was recorded during the review period, despite North Macedonia’s negative demographic trends.
The rise of construction activities and the expansion of living and working spaces in urban areas will continue to drive consumer demand for furniture polish over the forecast period, thanks to new living and working spaces requiring regular maintenance. Furniture polish will thus rise substantially faster during the forecast period than it did during the review period in retail volume terms.
Shoe polish will remain the only member of polishes to see decline in volume terms over the forecast period. Changing consumer preferences and the evolving nature of footwear materials will inevitably lead to lower consumption of shoe polish than was the case over the review period.
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Understand the latest market trends and future growth opportunities for the Polishes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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