Over the forecast period, polishes is expected to see ongoing decline in terms of retail volume sales and only very modest current value growth. The preference among local consumers for low-maintenance products for floors, furniture, and footwear will continue to impact the demand for traditional polishes.
Across the forecast period, an increasing selection of multi-functional and premium surface cleaners will include polishing or sealing effects, further dampening demand. However, metal polish may benefit from the popularity of modern kitchen appliances.
With polishes widely considered to be rather traditional cleaning products and growth opportunities limited, new product launches from existing players will be rare over the forecast period. In addition, new entrants into the category are unlikely.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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