During the forecast period, it is anticipated that the retail volume sales for all types of polishes will experience an ongoing decline. The demand for furniture and floor polishes is expected to decline due to the high costs of real wooden furniture and floors and changing fashion trends.
By 2028, shoe polish is projected to experience the smallest decrease in volume among polish categories. While a growing segment of the population, particularly the younger generation, is anticipated to prefer non-polish-requiring footwear such as trainers, there will still be a demand for polishes catering to the classic types of shoes.
The Pronto brand is anticipated to maintain its sales dominance within floor and furniture polishes. However, in the domain of shoe polishes, local companies are poised to take the lead.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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