Polishes is set to experience moderate decline in retail volume and constant value terms, with furniture polishes anticipated to come under pressure as it matures. However, a rebound in shoe polish will add some value as consumers spend more time outside the home and are more reliant on shoe polish.
Polishes are becoming less popular in Bosnia and Herzegovina, and also globally, and as a result there will be little innovation and the global players that manufacture polishes will instead focus on more profitable home care products. Also, Bosnian consumers tend to choose cleaning alternatives including multi-purpose cleaners, as they are more affordable and suitable for various cleaning surfaces.
Though value sales are still small through e-commerce channels, the pandemic led to a surge in sales and this trend should gain momentum in the upcoming period. Retailers have upped their game in terms of the service provided, including delivery, and consumers, and in particular older consumers, have gained more confidence with online purchasing and payment methods.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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