Overall, polishes is set to see slight decreases in retail volume and value (constant 2023 prices) sales over the forecast period, although there are signs of promise for floor and shoe polishes. The strong competition from surface care, with innovation leading to added-value products, is likely to see more consumers move away from polishes.
Floor polish is projected to see small increments in retail volume sales as the forecast period progresses. As the rate of inflation lowers and Romanian consumers' disposable incomes improve, there is likely to be a higher preference for hardwood floors.
Shoe polish is also projected to see small increases over the second half of the forecast period. In the post-COVID-19 period, consumers will resume out-of-home lifestyles more fully, especially if the economic situation improves.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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