The outlook is muted for polishes over the forecast period. Floor polish will again register a fall in volume sales, as will shoe polish as more and more people wear casual footwear, even when working in offices, and so have no need for shoe polish.
Polishes are becoming less popular in Estonia, and also globally, and as a result there will be little innovation and the global players that manufacture polishes will instead focus on more profitable home care products. Also, Estonian consumers tend to choose cleaning alternatives including multi-purpose cleaners, as they are more affordable and suitable for various cleaning surfaces.
Lidl is poised to emerge as a serious competitor over the forecast period. The first Lidl store opened in 2022 and already its private label polish brand W5 has gained a foothold.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Polishes industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!