Over the forecast period, polishes overall is projected to see positive, but marginal increments in retail volume sales. More consumers are expected to prioritise surface care over polishes and/or use multi-purpose cleaners instead of polishes.
Furniture polish is set to continue to post the fastest retail volume and value growth over the forecast period. the robust cleanliness trend is predicted to encourage consumers to use polishes remove dirt, dust, hair, allergens, and germs from furniture.
E-commerce is predicted to continue to grow its retail value sales of polishes in the forecast period. The online channel appeals to niche consumer bases with more specific needs, as it stocks products that cater to specific or unconventional materials.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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