In the forecast period, retail volume and current value growth rates in polishes in India are expected to remain positive but muted, on account of changing lifestyles, lack of promotional campaigns, and limited new product development. In terms of shoe polish, factors such as hybrid working policies and the reduced need for formal attire will continue to hamper consumer demand.
The polishes category is expected to remain consolidated over the forecast period, due to the strong presence of established players. This makes market entry for new players extremely difficult, as they are unable to match the distribution reach of larger companies.
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Understand the latest market trends and future growth opportunities for the Polishes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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