In polishes in Pakistan, local brands like Servis and Sapphire enjoy recognition and are gaining traction due to their wide availability and relatively low prices. Nonetheless, international brands like Kiwi and Guerlain Cherry Blossom continue to gain popularity because local consumers recognise their names and products, and they are perceived to offer high-quality products.
Urbanisation and home ownership stimulated increases in the demand for polishes during the review period. This was reflected in the rapid expansion of modern and state-of-the-art homes.
Over the forecast period, polishes in Pakistan is expected to witness a continuation of the value for money trend among consumers, with affordability playing a pivotal role in their purchasing decisions. The preference for budget-friendly brands and a focus on smaller pack sizes are anticipated to persist, reflecting the enduring high significance of price-sensitivity in the country.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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