Polishes is expected to record muted growth over the forecast period. Fashion trends are against the development of the category both in terms of clothing and interior design, while consumers prefer a range of other home care products for their clothes, furniture and flooring.
With economic conditions in Croatia anticipated to remain challenging during the forecast period, consumers will be more price sensitive and will incline towards less expensive, private label products. At the same time, retailers are likely to introduce more private label products, especially in areas with a limited number of products currently available, such as metal or shoe polish.
Despite waning demand due to more and more people wearing casual footwear, shoe polish is expected to see marginal volume growth over the forecast period. The category will benefit from increased manufacturer focus on these products as they increase in-store marketing activities and seek to inform consumers about the products' advantages with articles on their websites.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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