Continued and prolonged cost-of-living pressures will strain household finances, leading to a prioritisation of cost savings and a quest for the best value-for-money options. This results in households trading down to lower-priced brands and private label products, with sales channel shifts away from higher-priced e-commerce and supermarkets towards budget-positioned discounters and variety stores.
The sustainability movement offers a potential longer-term growth opportunity as households emphasise waste reduction and upkeep from a sustainability standpoint. Despite a decline in footwear sales in 2023, shoe polish may find opportunities, aligning with broader sustainability concerns and the conscious consumerism trend.
Substitution with other home care products, particularly in surface care and dishwashing, poses a threat to forecast period growth rates. The perceived redundancy of separate polish products is diminishing as multifunctional alternatives in surface care gain prominence, challenging the magnitude of anticipated growth rates.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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