Over the forecast period, local players such as Pricasa will hold on to their strong lead. Their offerings are more affordable and this will support volume sales over the forecast period.
There is a rising threat for polishes over the forecast period. There is an increasing range of multi-purpose cleaners, that are suitable for cleaning varying surfaces.
Shoe polish will register the highest volume growth over the forecast period. Though fashion trends are moving in a more casual direction, with trainers becoming increasingly popular, the importance of formal wear in the office environment will remain strong.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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