Despite the increasingly adaptive culture of informal dressing at offices as a result of remote/hybrid working models since the pandemic, the demand for shoe polish is set to fully recover early in the forecast period, as many local consumers still like to maintain their footwear due to taking pride in their appearance and the image this helps to portray to others. Therefore, shoe polish is an inexpensive and relatively quick way to maintain the quality of their footwear.
A lack of innovation is likely to make it difficult for players to maintain stronger consumer interest or achieve higher value growth over the forecast period, particularly as polishes continues to face growing competition from other categories such as surface care. It is likely that some players will try to address this problem by working to improve the efficacy and convenience of their established product ranges.
Players in floor polish, mindful of the increasing competition from floor cleaners under surface care, will likely try to drive up volume sales through discounts and promotions on twin packs/multipacks, hindering the potential for stronger unit price growth. However, they may also be encouraged to develop more innovative and advanced products that offer specific benefits that competing products might struggle to achieve.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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