Polishes is set to face a steady decline over the forecast period due to changing consumer preferences and lifestyles. The younger generation does not have the habit of polishing furniture and silverware, which reduces the demand for this product category.
As pandemic-related restrictions eased towards the end of the review period and an increasing number of employees returned to the office more regularly in Australia, there was a noticeable shift towards casual dressing in the workplace. As a result, the demand for shoe polish has decreased, as many employees now prefer comfortable footwear that does not require polishing.
Despite a small segment of consumers who still traditionally polish their possessions, there are now competing products such as furniture polish wipes. The only brand offering furniture polish wipes at the end of the review period was Oakwood, which also produces furniture polish.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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