The demand for furniture polish is expected to continue to decline as modern materials used for furniture require less polishing to maintain their appearance. Many contemporary furniture materials are engineered to be durable, stain-resistant, and easy to clean, reducing the need for regular polishing.
Polishes in Germany has been challenged by a general lack of innovation in recent years. As a result, and in combination with stagnating sales, retailers are choosing to reduce the overall shelf space dedicated to polishes in their stores.
Metal polish remained the smallest format in terms of demand compared to other types of polishes in 2022, and it is projected to remain relevant to a niche group of consumers over the forecast period. The demand for quality appliances and metal elements around the home remained popular in Germany, thereby resulting in a need to polish these surfaces, including handles, faucets and appliances, to maintain their appearance.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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