Given the continued high inflationary environment, consumers will seek to reduce spending and trade down to lower-priced brands and retail channels. Product substitution is also likely to occur as households reject higher-priced task-specific polishes in favour of multifunctional alternatives that can offer comparable results.
Despite a gloomy outlook, the trend towards more sustainable lifestyles may present a growth opportunity for polish manufacturers over the forecast period. With emphasis shifting from fast consumption towards more durable furniture and cutlery, which generally require a greater level of maintenance, this could contribute to a renewed demand for polishes in the years ahead.
Jensen & Co AS’s Jo-Ni brand is expected to remain the category leader for the foreseeable future, commanding a strong lead over the second-ranking brand Kiwi by Arvid Nordquist Norge AS thanks to the former’s positioning in the largest subcategory, furniture polish. However, these players may face ongoing challenges from more affordable private label lines as price-sensitive local consumers trade down.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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