Reliant on the expectation that the negative impact of current economic uncertainty will likely have an effect on household budgets and purchasing behaviour heading into the forecast period, retail volume growth of polishes is expected to remain marginal, due to the discretionary nature of many of these products, with shoe polish set to remain the stronger performer.
Demand for floor polish is expected to see further retail volume sales decline in 2024, before gradually growing over the remainder of the forecast period, but demand will remain weak overall. Tiles are highly popular flooring options in Egyptian households.
Shoe polish is readily available at most grocery retailers, including supermarkets, and there are rarely any promotions or discounts as they are already deemed affordable. Thus, e-commerce has no significant advantage over physical stores to attract consumers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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