Demand for polishes is expected to continue declining in Israel over the forecast period, as many local consumers do not find the polished look particularly fashionable, especially younger generations. This is relevant for all types of polish.
Over the forecast period, average unit price growth of polishes is expected to gradually slow (at constant 2023 prices), following several years of steep increases. Once inflation rises and the market stabilises, prices of polishes are also expected to stabilise.
Danshar Ltd is likely to maintain its dominance of polishes over the forecast period. Its leading position is due to its shoe polish brand, Kiwi, which dominates the product area and continued to gain share at the end of the review period to the detriment of smaller competing brands.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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