Even after seeing many years of retail volume decline, this trend is anticipated to continue in polishes in Hong Kong in the forecast period, although current value growth is likely to be maintained. Consumers in Hong Kong are not keen on polishing, and due to the declining sales trend, manufacturers tend not to be keen to enter polishes, retailers allocate very little shelf space, and consumers are therefore inclined to maintain their consumption habits over the foreseeable future.
Shoe polish is expected to remain the largest category within polishes in value terms in the forecast period, and is also set to see the fastest current value growth. Expatriates or those visiting Hong Kong for business purposes will continue to seek the services of shoe-shiners, or purchase shoe polish themselves from speciality stores.
SC Johnson continued to dominate polishes in 2023, holding a 91% retail value share, benefiting from its wide product portfolio, which includes Kiwi, Pledge, and Mr Muscle, across all polishes categories. This makes it difficult for other players to enter the market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Polishes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!