The polishes category is expected to see a continued decline in volume sales during the forecast period, but at a slower pace than seen over the review period. In current value terms, the category is expected to put in a very similar performance to that seen over 2018-2023.
Shoe polish is expected to maintain a stable performance during the forecast period and offers the most promising opportunities in the overall polishes category. The continued use of good quality and more formal shoes will support demand for shoe polish in the forecast period.
The expansion of discounters and small local grocers, in comparison to hypermarkets, is set to negatively affect polishes due to the more limited shelf space available in these stores – especially as polishes is losing shelf space overall anyway. Indeed, retailers overall are increasingly likely to limit the presence of low penetration and limited rotation categories – such as polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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