Over the forecast period, sales of furniture polish are set to decline in both value and volume. Product innovation has been scarce in the category, and manufacturers have been slow to adapt to the new retailing landscape dominated by e-commerce sales.
For a long time, wooden flooring has been the favourite of Chinese consumers compared with other alternatives, like tiles and carpets. This is because wooden flooring has a natural look and is easier to clean, especially compared with carpets and rugs, which tend to take in dust and must be removed periodically to keep the indoor air breathable.
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Understand the latest market trends and future growth opportunities for the Polishes industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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