Polishes will register muted constant value and volume growth over the forecast period. Shoe polish will remain the largest product area in terms of value sales and will also register healthy growth, as with society opened up, there will still be need for shoe polish once again.
Urbanisation and the development of several Moroccan cities is driving the construction of new homes. Parquet floor (or laminate parquet) is often used in new homes, a trend that has been witnessed in recent years, and this will likely drive demand for floor polish and maintenance products in the forecast period.
Polishes are not used on a regular basis and so there is limited choice even in larger categories. Indeed, even in shoe polishes, the products available in Morocco are very standard with limited colour palettes available (black or brown).
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Understand the latest market trends and future growth opportunities for the Polishes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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