Polishes is set to face an ongoing decline over the forecast period, with many consumers considering the product to be old-fashioned and unessential. Faced with ongoing declines, manufacturers and distributors will struggle to enter the landscape, with retailers allocating limited shelf spaces aligned with consumers' declining purchases.
Furniture polish brand Pledge and shoe polish brands Diamond and Kiwi, all from SC Johnson & Son Taiwan Ltd, are expected to maintain their dominance of polishes in the forecast period. The only large domestic player in polishes is United Pros Co Ltd.
Compared to other areas in home care, there is not expected to be noticeable product launches or innovations on the polishes landscape. Owing to stronger influences of international brands, many consumers will continue to choose them over domestic counterparts, leading smaller players to remove budget from product development.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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