Polishes with lower levels of maturity are expected to face stronger volume growth during the forecast period. For example, metal polish is expected to record strong growth from a small base.
Price sensitivity will remain very high in the upcoming period, and this should encourage producers and retailers to offer price discounts and promotions to stimulate volume sales growth. Price sensitive shoppers are forecasted to look for better prices of favourite brands across retail channels.
The sheer growth of modern retailing in Georgia will stimulate sales of polishes in the forecast period. New outlets in the regions will widen the availability of polishes in remote areas, bringing new consumers into the category.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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