Polishes is predicted to see steady, albeit modest retail volume growth over the forecast period. While the normalisation of consumers’ lives outside the home is expected to drive minimal volume growth for shoe polish in the early forecast period, sales are expected to turn to slight decline from 2026, due to the increasing popularity of casual attire and relaxed dress codes in office settings.
Although private label held a notable value share in furniture polish in 2023, its share in other categories was minimal. However, in the forecast period the development of private label is expected in floor polish.
In the forecast period, the development of products in polishes which are non-toxic and/or contain natural ingredients is expected. It is likely that following the relevant trend in surface care, players in polishes will soon be able to offer alternatives that promote that lack of toxicity, in line with the consumer trend of choosing products that are natural and free from chemicals.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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