Significant changes in the floor and furniture polish product areas are unlikely during the forecast period. These segments will rise in terms of value sales, but not in volume.
Sports shoes are set to remain the preferred choice of footwear, especially among younger local consumers. As such, manufacturers should consider investing in innovative products that are designed to care for these types of shoes, with shoe polish offering some areas for development.
Floor polish, furniture polish and metal polish will remain small subcategories within overall polish throughout the forecast period. Reduced purchasing powers has undermined demand for expensive cutlery that needs special care, and consumers in Kazakhstan tend not to polish their floors on a regular basis.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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