Polishes, which experienced price-driven value growth in 2023, are expected to record a negative value CAGR over the forecast period as Irish consumers are increasingly attracted to multipurpose cleaners for their versatility. The drawbacks of chemical-based furniture polish, including their potent odour and hazardous fumes, are hampering demand but are also prompting a move towards water-based alternatives with safer applications.
Shoe polishes is not set to see positive results in Ireland during the forecast period, with fashion trends shifting towards more relaxed styles and fast fashion. Despite environmental concerns, fast fashion remains popular, becoming increasingly selected for footwear, with these options not needing to be polished.
Over the forecast period, private labels will continue to dominate value shares alongside larger multinational brands. There is expected to be limited innovations from these players due to the declining popularity of polishes in general.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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