Polishes

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Polishes in Serbia

Feb 2024

While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases…

USD 1,195
Country Report

Polishes in the Netherlands

Feb 2024

Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring…

USD 1,195
Country Report

Polishes in Norway

Feb 2024

The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2023. For example, surface care wipes are increasingly used to remove dirt from shoes, floor cleaners replace floor polish, and automatic…

USD 1,195
Country Report

Polishes in North Macedonia

Feb 2024

Overall polishes remained on its downward trajectory in 2023 in terms of volume sales growth, with Macedonian consumers reprioritising their purchases and eliminating those products deemed to be unnecessary, which included polishes for the most part.…

USD 1,195
Country Report

Polishes in Kazakhstan

Feb 2024

Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on…

USD 1,195
Country Report

Polishes in Ecuador

Feb 2024

Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related…

USD 1,195
Country Report

Polishes in Bolivia

Feb 2024

Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace,…

USD 1,195
Country Report

Polishes in Saudi Arabia

Feb 2024

Demand for polish continued to rise in 2023, following the retail volume declines of 2020 due to pandemic-induced home seclusion. The latter resulted in waning interest in polishing one’s footwear, for instance, with the latter experiencing the…

USD 1,195
Country Report

Polishes in Ukraine

Feb 2024

Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still…

USD 1,195
Country Report

Polishes in Vietnam

Feb 2024

During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to…

USD 1,195
Country Report

Polishes in Romania

Feb 2024

The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to…

USD 1,195
Country Report

Polishes in Israel

Feb 2024

Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially…

USD 1,195
Country Report

Polishes in Greece

Feb 2024

Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of…

USD 1,195
Country Report

Polishes in Estonia

Feb 2024

Overall, polishes registered marginal volume growth in 2023, as well as a fall in constant value sales, as continuing rising costs hit profit margins. Furniture polish was the strongest performer in terms of value and volume growth, with metal polish…

USD 1,195
Country Report

Polishes in Austria

Feb 2024

In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households…

USD 1,195
Country Report

Polishes in Poland

Feb 2024

Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture…

USD 1,195
Country Report

Polishes in Pakistan

Feb 2024

The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and…

USD 1,195
Country Report

Polishes in Ireland

Feb 2024

Although retail value sales growth was positive, this resulted from high inflation and rising price points in 2023, as retail volume sales declined. Retail volume has been consistently declining over the review period, with polishes suffering from…

USD 1,195
Country Report

Polishes in Guatemala

Feb 2024

Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these…

USD 1,195
Country Report

Polishes in Egypt

Feb 2024

Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in…

USD 1,195
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