Polishes

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Global Company Profile

Procter & Gamble Co, The in Home Care

Aug 2024

P&G maintains a strong position in the global home care market. The company focuses on premium innovation and sustainability, launching eco-friendly brands and packaging solutions. P&G's emphasis on consumer trends, particularly self-care, has driven…

USD 650
Country Report

Polishes in Germany

Apr 2024

In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives,…

USD 1,195
Country Report

Polishes in Australia

Apr 2024

In 2023 polishes saw a retail volume decline in Australia, while minor growth was seen in current value terms. The ongoing poor volume performance was influenced by several factors. As people returned to offices and social activities, they tended to…

USD 1,195
Country Report

Polishes in India

Mar 2024

In 2023, growth in polishes slowed in retail volume and current value terms compared with 2022, but the category continued its rebound post-pandemic, with retail value sales finally returning to the pre-pandemic (2019) level, even though retail…

USD 1,195
Country Report

Polishes in Hong Kong, China

Mar 2024

Continuing the long-standing trend, polishes saw a retail volume decline in Hong Kong in 2023, although growth was seen in current value terms. Volume demand for shoe polish continued to decline in Hong Kong in 2023 due to decreasing sales of leather…

USD 1,195
Country Report

Polishes in South Africa

Mar 2024

Polishes in South Africa recorded positive retail value growth in 2023, despite another fall in overall demand. The growth in value was attributable to the rapidly rising inflation rate. With higher unit prices of polishes, local consumers continued…

USD 1,195
Country Report

Polishes in Morocco

Mar 2024

Polishes in Morocco posted positive growth in current value terms in 2023, albeit from a lower base. Such products still have a niche status in the country and are largely considered to be expensive and unnecessary. As such, they tended to be…

USD 1,195
Country Report

Polishes in Kenya

Mar 2024

Shoe polish continued to dominate the market size of polishes in Kenya and register the fastest retail volume and value growth at the end of the review period. However, retail volume and current value growth rates for shoe polish were slower in 2023,…

USD 1,195
Country Report

Polishes in Cameroon

Mar 2024

Polishes remained dominated by shoe polish in Cameroon in 2023, with sales supported by a noted uptick in the importation of shoe polish products in the country. Ultimately, the higher availability of shoe polish resulting from this, is helping to…

USD 1,195
Country Report

Polishes in Argentina

Feb 2024

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

USD 1,195
Country Report

Polishes in Uzbekistan

Feb 2024

Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential…

USD 1,195
Country Report

Polishes in Uruguay

Feb 2024

Polishes registered a steep volume fall in 2023, with all segments within polish registering a decline. Increasingly polishes are losing out to products within surface care such as multi-purpose cleaners, which are generally more affordable, as well…

USD 1,195
Country Report

Polishes in Ukraine

Feb 2024

Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still…

USD 1,195
Country Report

Polishes in Taiwan

Feb 2024

Despite price rises in 2023, polishes continued to record a retail value decline, with retail volume sales falling in all areas. COVID-19 had no noticeable impact on the polishes landscape, with sales declining before the outbreak. The polishes…

USD 1,195
Country Report

Polishes in Spain

Feb 2024

Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving…

USD 1,195
Country Report

Polishes in Slovenia

Feb 2024

Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning…

USD 1,195
Country Report

Polishes in Slovakia

Feb 2024

Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing…

USD 1,195
Country Report

Polishes in Serbia

Feb 2024

While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases…

USD 1,195
Country Report

Polishes in Vietnam

Feb 2024

During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to…

USD 1,195
Country Report

Polishes in Turkey

Feb 2024

With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture…

USD 1,195
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