Given the growing supply of surface cleaning products in the Dominican Republic, offering a greater diversity of claims that include polishing, leading brands will be keen to highlight the qualities that stand them apart. For example, highlighting the type of floor or material for which the product is designed, or emphasising the quality of the product compared to cheaper multi-purpose alternatives.
Dominicans who regularly buy furniture polishes typically buy it for the shine it gives to furniture and its ability to protect furniture. In recent years, certain brands have incorporated new benefits to aid the health of consumers.
Although public school students wear school uniforms that include leather shoes, which are polished at home, most young Dominicans tend to wear more casual shoes on an everyday basis. In 2023, the Dominican Republic government announced the distribution of school uniforms that include shoes to low-income students.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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