Over the forecast period, a consistent downward trend is anticipated in both volume and value sales across polishes in the US, including shoe, furniture, metal, and floor polish. This projection is largely attributed to the prevailing consumer behaviour characterised by the continued preference for purchasing lower-quality, affordable, or alternative material products such as furniture, shoes, and flooring, which boast shorter lifespans and quicker wear.
A notable trend is emerging among millennials and Generation Z homeowners, who prioritise sustainability and value the high-quality aesthetic of original wood flooring over alternatives such as vinyl. This preference for original wood flooring stems from their commitment to sustainable actions and a desire for a premium look.
Over the forecast period, there is expected to be an ongoing diminished demand for furniture, metal, shoe, and floor polish, driven by shifts in consumer cleaning and maintenance behaviour, particularly among younger demographics. Notably, consumers are increasingly turning to multi-purpose cleaners as alternatives to traditional polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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