Following the trend seen over the review period, sales of polishes are expected to continue declining at a steady pace over the forecast period. Indeed, polishes is expected to be one of the long-term casualties in home care, alongside other ailing categories such as bleach, with consumers increasingly focusing on using a more limited number of essential multifunctional home care products.
Polishes is expected to remain dominated by well-known and familiar brands with private label options struggling to gain share despite more attractive prices. This is due to the perception that the leading brands are more efficient, offer better results and are less likely to damage surfaces.
The demand for polishes is expected to continue falling during the forecast period, which will likely result in retailers giving even less shelf space to such products with their focus likely to continue shifting towards the distribution of other more popular home care products. Manufacturers will likely look to strengthen the distribution of their products through non-grocery specialists such as home and garden specialist retailers and e-commerce as they look to reach consumers who are still interested in polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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