Polishes is set to maintain solid growth in both retail volume and current value terms in the forecast period. Furniture polish is expected to see particularly dynamic retail volume growth in the Philippines, due to a multitude of factors, with the upsurge in disposable incomes amongst Filipinos taking a prominent role.
Metal polish, with its specific purpose, is likely to remain a niche category, with only minimal retail volume growth expected in the forecast period, unlike the more solid growth trajectory expected for other types of polishes. This limited rise in sales can be attributed to its restricted applicability and limited user base.
Shoe polish is expected to maintain steady growth over the forecast period in retail volume terms, with sales continuing to be supported by office workers and students, many of whom wear formal shoes, and by the resumption of formal social occasions. Although the primary function of shoe polish is generally seen to be to make footwear more presentable, it also helps to protect and preserve the leather, thus reducing the frequency with which shoes need to be replaced.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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