A glimmer of hope is seen for furniture polish over the forecast period, propelled by a burgeoning trend for contemporary wooden furniture within the homes of middle- and upper-income Cameroonian consumers. Whether crafted by local artisans or imported from afar, a discerning clientele in urban centres, encompassing the upper-to-middle and high-income strata, has ardently embraced the chic and contemporary aesthetic in their quest for heightened elegance and aesthetic allure.
We note that modern trade channels, such as supermarkets, have positioned themselves to cater to higher-income consumers who seek modern and specialised home care products. As such, products such as furniture polish and floor polish are best suited to supermarkets, whereas traditional grocers shy away from these products due to their niche and low demand.
Leader Kiwi may well see its share eroded over the forecast period, due to the somewhat diminishing demand for shoe polish over the longer term. This is because the traditional practice of shoe maintenance through the use of polish is gradually fading, attributed to the burgeoning preference for sneakers and other footwear varieties that do not necessitate the application of polish for upkeep.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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