Polishes is a mature product area and there is little room for further growth over the forecast period. As such, there will be minimal constant value growth.
Consumers’ growing interest in other home care segments, such as surface care, will result in dwindling investment in polishes over the forecast period, including in innovation and marketing. Also, consumers tend to choose cleaning alternatives including multi-purpose cleaners, as they are more affordable and suitable for various cleaning surfaces.
Shoe polish will register the highest volume growth over the forecast period, though it will still be modest. As is happening globally, fashion trends are moving in a more casual direction.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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