Cost-of-living pressures are set to continue to exert downward pressure on household disposable income levels and purchasing power over the forecast period. Price is expected to remain or become the determining factor in many households, leading to economy measures and spending adjustments.
Shoe polish is set to remain the only category to see positive retail volume growth in the forecast period. In the short term, shoe polish is predicted to continue to recover from the strong drop in demand due to COVID-19 as more Danes return to the office and socialise outside the home.
The wider sustainability movement can offer some support to the household demand for polishes. Growing awareness of sustainability issues, such as an understanding of the need to minimise waste, adds emphasis to the need to care for floors, furniture, shoes, cutlery, etc.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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